Why we built an anti-social tool

Tobias van Schneider
2 min readJul 11, 2022

Opening a social media app is like jumping into the sea in a raging storm. A wave of hot takes and political debates smacks you in the face. Notifications, requests and reminders blindside you from behind. The tide of negativity and sensationalism sweeps you under with a force too strong to resist. With quickly draining energy, you’re pulled to the shadowy depths.

We built mymind.com to be an island in the storm.

It’s the one place on the internet where you can breathe. Nothing is required of you: You don’t have to share anything, engage with anyone, open notifications, respond to messages and comments, manage filters, report spam, mute or block. There’s no need to swim through other people’s overshares, political opinions, monologues or recycled jokes. You don’t have to perform or curate your life for others. You don’t even have to curate for yourself.

We’re often asked if we plan to release collaborative or social features for mymind. The lack of shared boards, feeds and public profiles is disorienting. They assume we just haven’t finished that feature yet. The reality is, we don’t support social features and we don’t plan to.

mymind is a private app for a reason, and it’s a simple one: Our real minds need a break. Technology and social media today have sapped us of our energy and creativity. It’s time to get it back.

Every decision we make is made to support a more curious, introspective, inspired mind. That requires saying no more often than yes. It requires us to be extremely intentional about every new feature — even if it means growing slower than other apps do. We’re OK with that, because the benefit (even if only for our own minds) is much greater.

Give your mymind.com a chance, and we feel confident you’ll agree.