How to make a copywriting portfolio

Talk to any creative person about building their portfolio and they’ll tell you: copy is the hardest part.

Which means copywriters have a portfolio superpower.

1. Start with a strong headline

2. Don’t stress over images

3. Give us context

4. Don’t overthink it

Your portfolio’s about the work you’ve already done. So don’t try too hard. Focus on setting your existing work up well, giving us the context we need and letting the copy you’ve already written speak for the rest.



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